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Wincanton Signals Commitment To Digital Innovation With TranSend Delivery App Deal.
Wincanton, the largest British logistics provider, has announced that it is equipping its entire vehicle fleet with new smartphone software to track and trace deliveries following a successful trial. This move demonstrates the company’s commitment to harnessing digital innovation for the benefit of both its workforce and customers.
Provided by TranSend Solutions, Wincanton’s system is called Winsight and uses GPS technology to provide customers with up-to-the-minute information on the movement of goods prior to delivery and handles the unique delivery process required by each business division.
The mobile phone-based app will be provided to all company drivers and sub-contractors, and enables smoother management of the delivery process, as well as enhanced communications with drivers and delivery depots. The deal represents an important step in Wincanton’s aspiration to be leaders in delivering the digitised supply chain.
Andrew Devere, Network Director at Wincanton, said: “As a logistics provider with innovation at its core, we are always looking for new ways in which digital technology can enhance Wincanton’s operations. Following the success of last year’s trial, we are delighted to be able to roll Winsight out across our entire fleet.
“Integrating our services into the digitised supply chain will allow us to be more dynamic in our approach to delivering value for customers, and implementing technology like this goes a long way to doing that.”
David Cook, Managing Director of TranSend Solutions, said: “Wincanton is a market leader in the logistics industry, and we’re confident that our delivery management solution will prove to be integral to their business. The ability to provide real-time visibility is a vital component of a twenty-first century supply chain, and our partnership with Wincanton will provide their customers with that and much more.”
Wincanton has been stepping up the pace in its innovation programme with the launch of its W² Lab start-up programme, as well as the 2018 publication of the Wincanton Guide to the Digitised Supply Chain, and also the launch of the W2 Partner Network. These are all designed to drive compelling, tangible, digital development for the good of its own colleagues and customers.
Wincanton’s mission is to be the most innovative, effective and respected logistics company operating in the space, and these initiatives are part of its programme to achieve this.


