Third-party logistics provider Kammac has reported a significant surge in wellness-related business this January, driven by health-conscious consumer trends such as Dry January and Veganuary.
The company has seen notable increases in orders across key categories, including alcohol-free beverages, wellness drinks, plant-based snacks, and even weighing scales, underscoring a strong shift toward healthier lifestyles in the New Year.
One standout category was kombucha, with Purearth’s product line achieving cumulative growth of 21.3% since September. January orders alone were 14.66% higher than the four-month average leading up to the month, demonstrating sustained interest in health-conscious beverages beyond the holiday season. As kombucha continues to rise in popularity among wellness-driven consumers, Kammac’s collaboration with Purearth highlights the increasing demand for functional drinks that support overall well-being.
In addition, plant-based snacks have also experienced remarkable growth. Working with leading brand LoveRaw, Kammac reported a cumulative growth of 4,066% in this category since September, with streamlined and professional logistics solutions a key part of the success.
Kully Dhaliwal, Finance Director at LoveRaw, shared, “Since partnering with Kammac, we have had an excellent experience and found their team to be both professional and responsive to our specific business needs.
“Kammac set up a dedicated project team to handle every aspect of our transition, from operations and fulfilment to commercial and technical integration. This thorough approach allowed us to gain a clear understanding of fulfilment costs on a per-product basis, which was crucial for ensuring we stayed within our budget.”
Alcohol-free beverages also experienced major growth leading up to January. Shipped volumes of 0% alcohol products followed a strong upward trajectory, with total cases shipped increasing by 4,775% from October to December.
Alongside food and drink, the demand for health-related products like Tanita’s weighing scales also saw an uptick, with order quantities growing by 71.50% in the last quarter.
Commenting on the drive for wellness goods in January, Alec Hunt, Director of eCommerce and Value-Added Services at Kammac said, “Consumers are continuing to see the New Year as the time to embrace a healthier lifestyle. Our e-commerce and logistics teams are highly experienced in managing these upticks in volume and we are all working hard to make sure we play our parts in helping improve the UK’s wellness routines.”
As Kammac continues to grow its network of wellness clients, the company is set to expand its capabilities further to meet the rising demand for high-quality, health-conscious products. With more clients expected to join the ranks of Kammac’s trusted partners, the surge in wellness-related orders demonstrates the impact of consumer health trends on supply chain needs.
