-
Shuttle technology and integration expertise: Jungheinrich and Movu Robotics agree strategic partnership - August 13, 2026
-
AUTHENTICITY SELLS: WHY GREAT INFLUENCER CAMPAIGNS DEPEND ON GREAT FULFILMENT - August 10, 2026
-
ROAD TRANSPORT OPERATORS TURNING TO TECHNOLOGY FOR ADVANCED PROTECTION AGAINST FUEL THEFT RISK - August 5, 2026
-
Endra opens in New York, San Francisco, and London to break the engineering bottleneck holding up construction - August 4, 2026
-
Freehand Raises $75M to Scale AI Teams Managing Supply Chain Spend for Fortune 500 Companies - July 29, 2026
-
RAM Tracking on course to become fleet solutions powerhouse after historic merger - July 27, 2026
-
Cascade raises $3.5M to help construction firms predict the future and win more projects - July 22, 2026
-
Raben Group digitalises European co-packing operations with Nulogy - July 22, 2026
-
Bridgestone puts total cost of ownership in focus at Road Transport Expo - July 20, 2026
-
WHEN THE FEAR OF CHANGE OUTWEIGHS THE COST OF STAYING - July 20, 2026
Postrack, a leading provider of asset tracking solutions, has become Geotab’s first Order Now partner launched in Europe for asset tracking. The company’s comprehensive range of battery-powered, asset tracking devices has been fully integrated with the Geotab® platform and will now be available via Order Now on the Geotab Marketplace®.
“Geotab customers and Resellers can now take advantage of our fully managed, end-to-end tracking that optimises asset utilisation, enhances security and drives operational efficiency,” explains Niclas Holm, Founder and CEO of Postrack. “Our solutions are proven within many sectors ranging from logistics and road transport to construction and industrial equipment, so we are a strong partner in the Geotab community.”
The Order Now program is designed to streamline procurement and strengthen collaboration between Geotab, its Reseller partners, and Geotab Marketplace solution providers. Five Postrack asset tracking devices will initially be available, with more hardware to be added shortly. This will enable near real-time visibility across any unpowered and powered assets – including trailers, containers, plant equipment, cargo and vehicles – delivering unprecedented control and supporting smarter, data-driven decision-making.
John Merrill, EMEA Manager, Marketplace at Geotab commented: “We are committed to providing best-in-class solutions that help improve visibility, drive efficiency and boost performance. As our first Order Now partner launched in Europe for asset tracking, Postrack brings new tracking capabilities to the Geotab community, enabling businesses to optimise their fleet operations, reduce costs, and confidently make operational decisions.”
“We are removing the complexity for Geotab customers and Resellers, so they can access world-class asset tracking technology that possesses complete compatibility through a single platform. As a result, organisations can unlock maximum value from their tracking investment, with simplified deployment, advanced capabilities and unrivalled support,” adds Niclas Holm.











