-
Flexi Narrow Aisle hits 50! - January 29, 2026
-
DERRY BROS ATTRACTS RECORD NUMBERS OF FREIGHT CUSTOMERS SEEKING CUSTOMS SUPPORT - January 29, 2026
-
POSTRACK LAUNCHES BATTERY-POWERED TRACKING SOLUTION WITH INTEGRATED TEMPERATURE MONITORING FOR COLD CHAIN LOGISTICS - January 29, 2026
-
Nulogy Launches QMS and EHS Solutions to Strengthen Quality Management,Safety, and Audit Readiness for Manufacturers - January 29, 2026
-
GOPLASTICPALLETS.COM LAUNCHES NEW UN-APPROVED PALLET BOXES TO SUPPORT SAFER WASTE HANDLING - January 29, 2026
-
SLEEVE IT, PACK IT SHIP IT – PRISM CELEBRATES CLIENT SUCCESS WITH THERMOCHROMIC & SUSTAINABLE SOLUTIONS AT PACKAGING INNOVATIONS & EMPACK 2026 - January 28, 2026
-
ECOMMERCE FULFILMENT OUTSOURCING – THE RIGHT TIME AND THE RIGHT PARTNER - January 26, 2026
-
Delivery management platform, Scurri, increased its total shipments processed by +17% YOY to €19.2 billion Gross Merchandise Value (GMV) in 2025 - January 23, 2026
-
SURECAM LAUNCHES 360° DASHCAM SOLUTION TO ENHANCE FLEET VISIBILITY, SAFETY AND COMPLIANCE - January 21, 2026
-
FULL SUITE AHEAD – KEY SPONSOR NULOGY TAKES CENTRE STAGE ATPACKAGING INNOVATIONS & EMPACK 2026 - January 21, 2026
Pay tribunal ruling will drive even greater uptake of automated handling technology, say Rainbow Dynamics
According to UK-based robotic and automated materials handling solutions specialist Rainbow Dynamics, the economic case for automating the key processes within a typical warehouse or fulfilment centre has been made even more compelling following the recent ruling that high street retailer Next must pay its shop assistants the same rate as its warehouse workers.
More than 3,500 current and former Next employees had claimed that store staff, who are predominantly women, should not be paid at a lower rate than warehouse workers – over half of whom are men. The Next staff contended that better-paid warehouse jobs are more likely to be filled by men due to the physical demands of the work. This, they argued, puts women at a disadvantage.
In its defence Next said that the different rates of pay between its warehouse and retail staff were justified because warehouse personnel command higher salaries than shop workers across the labour market.
But the retailer’s argument was rejected by a pay tribunal – a decision that it is reported is likely to cost the company in the region of £30 million in back pay.
Frazer Watson, Vice President of Rainbow Dynamics, believes that the ruling is likely to add to the already significant recruitment issues that the supply chain sector has been wrestling with for some time.
Frazer Watson says: “One of the ways that logistics companies and own account warehouse operators have tried to tackle the labour crisis that has existed since Brexit has been to offer increasingly attractive rates of pay in order to draw in the workers needed to run their facilities.”
He continues: “But this ruling means that if a retailer or its logistics services partner decides to seek extra warehouse staff by raising pay, the retailer must also offer its shop assistants the same deal. So, not only is the retailer’s wage bill increased but if it is possible to earn the same amount by working in the relative comfort of a high street shop as it is in a warehouse which, as everyone knows can be cold, dark and sometimes dangerous places, the already tough task of recruiting warehouse personnel will be even more difficult.
“In my opinion, this verdict can only accelerate the trend we are seeing across the logistics sector for companies to introduce automated and robotic solutions as a way of mitigating the problems associated with recruiting suitable personnel and the high cost of labour.”
Workers at five of the UK’s largest supermarkets, Asda, Tesco, Morrisons, Sainsbury’s and the Co-op, are reported to be pursuing similar equal pay cases.
With its head office in Lancashire, Rainbow Dynamics designs and builds a suite of sustainable robotic load handing and automated parcel sortation solutions for logistics warehouses, post and parcel handling facilities, manufacturing sites and e-commerce fulfilment centers.












